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Direct-to-video or straight-to-video refers to the release of a film, television series, short or special to the public immediately on home video formats rather than an initial theatrical release or television premiere. This distribution strategy was prevalent before streaming platforms came to dominate the TV and movie distribution markets. Some of the direct-to-video movies have been airing on TV.
Because inferior sequels or prequels of larger-budget films may be released direct-to-video, review references to direct-to-video releases are often pejorative. Direct-to-video release has also become profitable for independent filmmakers and smaller companies. Some direct-to-video genre films (with a high-profile star) can generate well in excess of $50 million revenue worldwide.